Greensfelder Branding and Wayfinding
Nestled at the base of the gently rolling Ozark Mountains, Greensfelder Park offers shaded trails and sweeping views—an ideal setting for outdoor enjoyment in many forms. To enhance visitors' experience, I developed a wayfinding system paired with a cohesive brand identity that emphasizes welcoming, inclusivity, and accessibility. The design incorporates clear, intuitive signage and visual elements that reflect the park’s natural beauty, ensuring all visitors can navigate and appreciate the space with ease and comfort. This approach not only supports orientation and safety but also fosters a deeper connection to the environment, making Greensfelder Park a destination for everyone.
I carved a wolf woodblock and used the print in the final logo treatment, which included hand-drawn lettering.